KENA COFFEE WINS KEAUHOU RESORT
KONA COFFEE LABEL & WEBSITE COMPETITIONS
A record number of entries vied for $3,000
in cash prizes and gifts at the fifth annual Keauhou Resort Kona Coffee Label &
Website Competition. Over 100 entries were submitted to the label contest while
17 entries competed in the website contest held during the 34th annual Kona
Coffee Cultural Festival.
Kena Pure Kona Coffee swept the competition by
taking first place in both the label and the website categories. This was the
first time a single Kona coffee farm has won both categories.
Winning Kona coffee label entries were judged on strong and appealing graphics
and clear, concise copy with a strong identity to Kona coffee. The website's
were similarly judged, but with the requirement that the website be dedicated to
the promotion of Kona coffee only, have a strong identification to Kona and a
feature a simple and secure ordering process.
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